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Bodum sues Starbucks for product disparagement over French press recall

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Bodum also accused Seattle-based Starbucks of creating the impression that Bodum French presses in general are defective, causing a media backlash and “significant brand damage” to the Lucerne, Switzerland-based company.

The lawsuit seeks to force Starbucks to pay all costs for the recall and pay damages to Bodum for hurting its reputation.

Starbucks did not immediately respond to requests for comment.

Bodum is among the best-known makers of French presses, and has sold them at Starbucks under a 2002 purchasing agreement.

People uses the presses by adding ground beans and hot water to a pot and, after steeping, pushing down on a plunger to make coffee.

Starbucks said it recalled presses sold from November 2016 to January 2019 for about $20 each after receiving nine reports of broken plunger knobs, resulting in lacerations or punctures. Another 33,200 presses were sold in Canada.

According to the complaint, Starbucks recalled the presses even though laboratory tests found no evidence of product or design defects, because it had become “particularly sensitive to recall issues” after paying large fines in an earlier recall.

Bodum also said Starbucks plans to expand the recall to Latin America, Europe, the Middle East and the Asia-Pacific region, an “unwarranted” action that is causing “unacceptable damage to the Bodum brand worldwide.”

The case is Bodum Holding AG et al v Starbucks Corp, U.S. District Court, Southern District of New York, No. 19-04280.

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